We must move from numbers keeping score to numbers that drive better actions.
– David Walmsley
A digital marketing strategy that is not data-driven is like driving in the dark without your headlights on. You can’t see what’s coming.
That’s why we’ve compiled cutting-edge statistics from studies and surveys conducted by authorities like HubSpot, WordStream, and WebFX.
Use them as the headlights of your digital marketing strategy.
They will give you a clear direction so you can optimize your digital marketing efforts and ROI.
Let’s dive in.
Learn more: 29 Best Online Places to Learn Digital Marketing in 2024
The Ultimate Marketing Statistics
Illuminate your digital marketing strategy with these insightful statistics;
1. A new website is built every three seconds – Forbes
2. Web design influences 94% of first impressions – Hostinger
3. In 2024, 2.54 billion people will make online purchases – Source
4. Currently, 28% of all activities are done online – Forbes
5. Social media marketers require 30 to 60 short videos for the best ROI- Sprout Social
6. 40% of content marketers utilize AI tools for developing overall strategies – Siege Media
7. Poor functionality leads 42% of users to leave a website – WebFX
8. Online transactions account for 47% of all global purchases – Source
9. 47% of visitors expect websites to load in less than 2 seconds – WPBeginner
10. 51% of content consumption comes from organic search – Forbes
11. 51.2% of people research brands online before making a purchase – Sprout Social
12. 62% of marketers find LinkedIn most effective for lead generation – Sender
13. 65% of B2B firms have gained customers through LinkedIn ads – Source
14. 76.8% of landing pages lack social proof – Unbounce
15. 69% of marketers have invested in SEO – Hubspot
16. 70% of small business websites lack a CTA on the homepage – Small Biz Trends
17. 72% of B2B companies have a blog – Sender
18. 73% of B2B leads are not ready to make a purchase when they interact for the first time with your brand – AffiliateWP
19. 73% of companies outsource their content strategy – Content Marketing Institute
20. 73% of people skim blog posts instead of reading them thoroughly – HubSpot
21. 75% of digital marketers use some form of AI – ClickDimensions
22. 76% of consumers prefer brands that offer personalized experiences – McKinsey
23. 77% of internet users read blogs – Nectafy
24. 8 out of 10 people only read headlines – Copyblogger
25. 80% of new leads don’t convert to sales – Sender
26. In 2020, 81% of emails were opened on mobile devices – Mirasee
27. Google dominates 92% of the global search engine market – Source
28. 97% of marketers consider content crucial to their strategy – Semrush
29. Companies posting over 16 blogs monthly see 3.5 times more leads – Sender
30. Blogging companies receive 97% more website links – Nectafy
31. Email marketing has the highest ROI of any digital marketing channel – Litmus
32. Google Ads is the leading search advertising provider – Source
33. Including video on landing pages can boost conversions by up to 80%. – Luciano Viterale
34. Following up with leads within 5 minutes increases conversion likelihood by 9 times – Sender
35. LinkedIn and Facebook generate leads at a rate of 43% – Social Media Examiner
36. Over 36% of businesses allocate 10% to 29% of their budget to content marketing – Forbes
37. Pages with social proof convert at an average rate of 12.5% – Unbounce
38. Pages with fewer than 200 words have the highest conversion rate – Unbounce
39. Personalized calls to action (CTAs) can boost conversion chances by 202%- HubSpot
40. Slow-loading websites cost retailers $2.6 billion in annual sales losses – Colorwhistle
41. The top three content types are: interactive, behind-the-scenes, and brand values-related – HubSpot
42. Using “free” in email subject lines can raise open rates by up to 29% – Luciano Viterale
43. YouTube has more than 2.5 billion users worldwide – Sprout Social
Use Data-Driven Digital Marketing
Data is the lamp you use to navigate the competitive digital marketing landscape.
Solidify your digital marketing strategy with these statistics.
Feel free to consult our digital marketing experts through the form below.
