Email marketing jobs are no longer a side gig but a full-fledged career. You might be puzzled, thinking, “How do I even start?”
That’s normal, and we’ve got you covered. This guide offers tips and tools from the experts. Neil Patel, Alex Hormozi, and John Morrow are masters of email marketing.
We’ll peek into their email newsletters to glean the insights we’ve used to grow our email list to more than 500 subscribers and landed countless email marketing jobs.
You’ll see real examples to help you land your first dream email marketing job.
Related article: The Top 5 Content Writing Job Markets
Why the Email Marketing Job Search is Different
Looking for an email marketing job is not like any other job search, and here’s why:
It requires specialized skills
You must have a good eye for design, copywriting, and branding to create engaging and persuasive emails. You should also be able to measure and analyze the performance of your emails using open rate, click-through rate, conversion rate, and return on investment metrics.
The email marketing lingo
The email marketing job search is different because job seekers need to be familiar with the unique terminology of the field. Understanding terms like opt-in and opt-out, bounce rate, and open rates is crucial for success in your email marketing job search.
Metrics and more metrics
Email marketing relies heavily on data-driven decision-making. Metrics like open rates, click-through rates, conversion rates, and engagement levels determine the success of campaigns. You must analyze these metrics to understand what works and what doesn’t.
Why You’re Not Getting That Email Marketing Job You Want
Sometimes, even email marketing specialists with the terminology do not get their dream job.
You don’t have an email marketing portfolio
You’re probably not getting that dream email marketing job you’ve always wanted because you don’t have an email marketing portfolio. Let me explain why this is holding you back.
An email marketing portfolio is a collection of your best projects showcasing your skills and achievements in this field.
It can include examples of email campaigns, newsletters, landing pages, lead magnets, and other email-related content that you have created or contributed to.
Not having an email marketing portfolio means missing out on potential clients and new job opportunities. Clients and employers want proof of your abilities before committing to working with you. Without a portfolio, you’re at a disadvantage compared to other job seekers with one.
An email marketing portfolio is crucial because it sets you apart from the competition. Hiring managers need to see examples of your work, your successful campaigns, and your ability to showcase the techniques and thought processes involved.
It’s not enough to merely talk about your skills – you must prove them.
Lack of relevant skills and experience
Few companies have the time to train beginners these days.
Email marketing employers are looking for professionals who can immediately hit the ground running and contribute to their marketing efforts.
Employers prefer candidates with experience implementing successful campaigns, managing subscriber lists, and conducting A/B testing.
Insufficient research and lack of personalization
Understanding a company’s specific needs is paramount when looking for email marketing jobs. Insufficient research and lack of personalization can cripple your email marketing job hunt chances because it makes you look unprepared.
Without researching the company’s goals and culture, you present generic solutions. This lack of personalization shows disinterest in their unique challenges. For example, if a company focuses on B2B, your B2C experiences without adaptation can seem irrelevant.
Invest time in company-specific research. Customize your pitch to resonate with the employer’s needs. Success in email marketing jobs starts with preparation and connection.
Email marketing is a highly competitive and challenging field
Email marketing jobs are a hot pursuit; the competition is fierce. You might know how to craft an engaging newsletter, but so do many others.
The industry evolves rapidly, with tech-savvy gurus emerging daily. You find new tools, strategies, and algorithms challenging to keep up with. And here’s the problem: many are clawing for those coveted email marketing jobs, leaving you on the sideline.
So, keep abreast of the latest trends, specialize, and never stop learning. Email marketing job search is not just about standing out but continuously growing.
Ineffective networking and industry engagement
In the email marketing field, connections matter a lot. Lack of robust interaction with industry professionals can silence your voice in the crowded job market.
Remember, dialogue opens doors. Participating effectively in forums, webinars, and industry meetups is critical. It’s your golden ticket to intelligence about job openings, organizations’ culture, and the individuals you need to impress.
Start small. Join networking platforms, engage, share insights, and ask questions. Before you know it, you’re out of the shadows and into your dream email marketing job.
Job Positions Within the Email Marketing Team
These are some of the email marketing jobs that pay well:
- Email Marketing Manager
- Email Marketing Specialist
- Email Marketing Coordinator
- Graphic Email Designer
- Email Analytics Specialist
- Email Deliverability Specialist
- Email Automation Specialist
- Customer Relationship Manager (CRM) Coordinator
- Lead Generation Specialist
- Associate Brand Marketing Manager
How to Land the Email Marketing Job You’ve Always Wanted
Here are the key steps to land your dream email marketing job:
1. Identify your target role and company
Email marketing is a form of digital marketing that uses email to promote a business’s products or services. It can help you reach your target audience, build relationships, and increase your sales and revenue.
Email marketing can also share valuable content, such as blog posts, ebooks, videos, or podcasts, that can educate, entertain, or inspire your subscribers.
In other words, there are many roles in email marketing. Targeting specific email marketing jobs sharpens your focus. Without a precise aim, you’ll wander.
For example, a copywriter needs different skills than an email automation specialist.
Aiming at a specific role helps you tailor your resume and highlight relevant experience.
This approach resonates with hiring managers, as it shows clear intent and knowledge of the industry. Your application becomes a solution to their problem: finding the right fit.
2. Enhance your knowledge and skills
Landing your dream email marketing job isn’t just about applying. To truly stand out, focus on enhancing your knowledge and skills.
Familiarize yourself with essential roles, from an email marketing manager to a localization specialist. This understanding will help you offer uniquely appealing expertise.
You can also enroll for email marketing courses, webinars, or certifications. Learning about email platforms, customer relationships, or content strategies will make you a viable candidate.
3. Build a portfolio
Your portfolio is your visual CV, a compelling showcase of your capabilities. It is not enough to claim, “I am good at email marketing.” Recruiters want to see hard proof.
Such validation comes through a well-curated portfolio highlighting successful email campaigns you’ve spearheaded or been part of.
Your portfolio should display measurable improvements in click-through and open rates and your flair for creating engaging content that resonates with the target audience.
Not only does a portfolio offer credibility, but it also allows potential employers to gauge your hands-on experience and your ability to execute effective email marketing strategies.
4. Network with email marketing professionals
Source: Brant Business Builders
You can also land your dream email marketing job through networking.
Networking is about more than just exchanging business cards. It’s about becoming a part of a dynamic, evolving industry community. Connecting with them could expose you to treasured job leads, vital strategies, or cutting-edge trends.
When you network, you get valuable Facetime with key decision-makers, industry stalwarts, and experienced peers. These interactions can open doors to new job opportunities and offer critical insights that could catapult your email marketing career.
I recommend following and connecting with email marketing experts like Alex Hormozi, John Morrow, and Neil Patel. I follow them on LinkedIn and have subscribed to their email newsletters, which keep us at the top of email marketing industry trends, visibility, and job opportunities.
5. Create a standout online presence
Begin by illustrating your email marketing prowess through an impressive blog or website, showcasing verified testimonials, project samples, case studies, and quantitative results like conversion rates and ROI increases due to your strategies.
Frequently update social networks and professional platforms like LinkedIn with resourceful content on email marketing trends. Engage in relevant online communities, forums, and discussions, offering valuable insights and helping others.
Lastly, create high-quality, relevant, and original content about email marketing for guest posting on influential digital marketing platforms. This showcases your expertise, reaches wider audiences, and strengthens your authority in email marketing
8. Prepare for interviews
Not preparing for an email marketing job interview lessens your chance of acing the interview.
Start by understanding the company’s goals and email marketing needs. This provides a solid foundation to highlight your skills in light of what they’re looking for.
Don’t just share. Detail your strategies, tactics, and results numerically when possible.
Also, prepare questions demonstrating your interest and understanding of the industry to show you are proactive, curious, and knowledgeable.
9. Follow up after the interview
Source: Daniel Levis
Neglecting to follow up after an interview might diminish your chances of landing email marketing jobs. Here’s how to do it: Compose a tailored post-interview email emphasizing your enthusiasm for the email marketing role and company.
Reiterate how your skills align with their needs by referencing a statistic from your past work, like a campaign that resulted in a “30% increase in email open rates.”
Keep the conversation going by including thoughtful inquiries or mentioning relevant industry trends. A strategic follow-up will put you at the forefront of the employer’s mind.
10. Leverage your network for referrals
Leveraging your network for referrals is a critical strategy in landing email marketing jobs. If you opt out of this, you might miss opportunities that are not publicly advertised.
A 2016 LinkedIn survey shows that 85% of jobs are filled via networking.
To leverage your network, initiate conversations about your pursuit of email marketing roles with industry professionals, alums, mentors, or fellow marketers.
Nurture relationships through active engagement on platforms like LinkedIn. Attend industry webinars, virtual meet-ups, and conferences.
Always remember that the strength of your network isn’t in numbers but in how strong your connections are. As such, seek to add value to others first. That way, they are more likely to think of you when a role opens up.
11. Stay persistent and proactive
Source: Genomic Enterprise
To successfully land email marketing jobs, it is crucial to stay persistent and proactive.
Persistence means consistently applying, following up, and contacting companies even if you don’t get an immediate response.
It demonstrates your dedication and eagerness to secure a position.
Being proactive involves networking, improving your skills, and staying updated on industry trends. A proactive approach will make you stand out as a qualified candidate and increase your chances of landing your desired email marketing job.
How to Apply for Email Marketing Jobs
Many email marketing job seekers ask, “How can I apply for an email marketing job?”
Here is how:
1. Personalize your resume and cover letter
Your resume is your potential employer’s first impression, so make it count.
Highlight your relevant skills, achievements, and experience in email marketing. Use keywords from the job description and quantify your impact with data and metrics.
For example, instead of saying that you “Managed company X’s email campaigns,” say that you “Increased company X’s email open rate by 23% and conversion rate by 15% in six months.”
On the other hand, a cover letter is your opportunity to showcase your personality, motivation, and fit for the email marketing job.
Research the company and the role, and address the hiring manager by name. Explain why you want to work for them, what value you can bring, and how to solve their challenges.
Use specific examples from your resume and avoid generic statements.
2. Search for email marketing job openings
Finding suitable email marketing job openings requires utilizing multiple resources.
Start by exploring job listing websites like;
- Zoho Campaigns
These job boards feature email marketing opportunities. Use filters and keywords to narrow down your search and find relevant opportunities.
For example, you can search on Google or Social Media for “email marketing specialist,” “email marketing manager,” or “email marketing coordinator,” depending on your level of experience.
You can also use location, industry, or company name as filters.
3. Review job requirements
The critical skills for email marketing jobs typically include experience in email marketing or digital marketing, knowledge of HTML and content management systems, proficiency in marketing automation technology, and strong written communication and copywriting abilities.
Before you apply for any email marketing job, make sure you review the job requirements carefully. Look for the skills, qualifications, and responsibilities expected from the ideal candidate. Compare them with your profile and see if you meet the minimum criteria.
4. Customize your application
To stand out from the crowd of applicants, you need to customize your application for each email marketing job.
Use the subject line of your email application to grab the hiring manager’s attention and make a memorable impression.
Tailor your resume and cover letter to match the company’s tone, style, and culture. Use the exact keywords and phrases that are used in the job description.
Emphasize how your skills and experience match the job requirements and how you can contribute to the company’s goals.
For example, an application for the email marketing specialist job description above could be something like this:
5. Submit your application
Once you have customized your application, submit it through the appropriate channel.
Follow the instructions given by the employer and make sure you meet the deadline. Check your application for any errors or typos before sending it.
Attach any relevant documents or samples the employer requests, and click “Send.”
Tips for Acing Your Email Marketing Job Interview
Whether you are interviewing for an entry-level or senior role, these tips will help you stand out from the crowd and impress your potential employer:
Test your technology
Testing your technology before an email marketing job interview is crucial, especially when the interview is online. Ensure all your equipment, software, and internet connections work correctly to avoid technical glitches.
Having backup alternatives ready is also crucial because disruptions can happen unexpectedly.
Know your basics
Understanding the fundamentals of email marketing is crucial for a successful job interview. Familiarize yourself with key concepts like segmentation, deliverability, and engagement.
Be prepared to explain how you can optimize campaigns, ensure high open rates, and drive conversions. Stay updated on industry best practices to show your expertise.
Practice and mock interviews
Practice answering common email marketing job interview questions with a friend or mentor to enhance your interview skills. Conduct mock interviews to simulate the actual interview setting.
Practice and mock interviews will allow you to refine your responses, improve delivery, and gain more confidence in articulating your email marketing expertise.
Provide specific examples of successful email marketing campaigns you have executed.
Discuss how you developed compelling content, optimized subject lines, and implemented effective call-to-action strategies.
Share metrics such as open rates, click-through rates, and conversion rates to showcase your ability to drive measurable results.
Understand the platform
Different email marketing platforms have unique features and functionalities. Discuss your experience with popular platforms like Mailchimp, Constant Contact, or HubSpot.
Highlight your expertise in list segmentation, personalization, and automation to demonstrate your ability to leverage the platform’s capabilities.
Don’t forget to mention what you like about the email marketing platforms you’ve used and what you think the platform could improve.
Speak to strategy
Showcase your strategic thinking by discussing your approach to email marketing.
Explain how you create buyer personas, tailor content to different audience segments, and develop a comprehensive email marketing strategy aligned with business goals.
Emphasize your ability to drive engagement and nurture leads throughout the customer journey.
Email marketing is dynamic, so showcase your commitment to staying current with industry trends and advancements.
Discuss how you continuously learn through online resources, industry blogs, professional networking, and attending relevant conferences. Highlight any certifications or courses you have completed.
Prepare for scenario-based questions
Be ready to tackle hypothetical scenarios that assess your problem-solving skills.
For example, the hiring company is launching a new product and wants to create an email campaign to generate interest and leads.
How would you plan and execute the campaign? What tools and metrics would you use to measure its success?
Draw from your past experiences and provide real-life examples.
Craft concise, practical responses demonstrating your ability to handle common email marketing challenges, such as managing unsubscribes, reducing bounce rates, or re-engaging inactive subscribers.
Emphasize communication skills
Effective communication is paramount in the email marketing field. Discuss how you collaborate with cross-functional teams to align messaging, coordinate campaigns, and ensure brand consistency.
Highlight your ability to articulate ideas, actively listen, and tailor compelling and persuasive messaging to different target audiences.
What email automation tools have you used? For instance, we use ConstantContact. Others use ActiveCampaign and MailerLite.
These email automation tools offer powerful tagging, lead scoring, CRM, and segmentation features. Some have a visual workflow builder and a large number of integrations.
Demonstrate your knowledge of email automation by explaining how you build automated workflows, trigger personalized emails, and segment audiences based on user behavior.
Discuss how automation can streamline processes, improve customer experience, and drive higher conversion rates.
Highlight team collaboration
Email marketing often involves working closely with other team members and departments.
Discuss your experience collaborating with designers, copywriters, data analysts, and other stakeholders to create cohesive and effective email campaigns.
Highlight your ability to manage multiple projects, delegate tasks, and maintain strong working relationships.
Ask insightful questions
Prepare a list of thoughtful questions for the interviewer to showcase your interest and understanding of the email marketing role.
Inquire about the company’s email marketing strategy, its target audience, or the tools and platforms they use. This demonstrates your proactive approach and helps you gather valuable insights.
After the interview, send a personalized thank-you email to express your gratitude and reiterate your interest in the position.
Use this opportunity to reinforce any critical points discussed during the interview and mention any additional qualifications or ideas you may have thought of since the conversation.
A thank-you email should be:
- Sent within 24 hours of the interview.
- Simple, short, and to the point.
- Summarizing the interview highlights and reinforcing why you are the right person for the job.
- Appreciative and excited about the opportunity.
- Signed off professionally.
How to Land Your Dream Job in Email Marketing
Landing your dream job in email marketing requires a strategic approach and a combination of specialized skills.
Building a solid portfolio that showcases your successful campaigns and demonstrates your ability to drive results is essential.
Networking and engaging with industry professionals also provide valuable insights and job opportunities.
When applying for email marketing jobs, personalize your application, highlight relevant skills, and quantify your achievements.
All the best in your email marketing job search.
Do you have any email marketing job questions?
Please feel free to comment or contact us with your queries.
Frequently Asked Questions (FAQs)
1. Where can I find email marketing jobs?
Use keywords and filters to narrow down your search and find relevant opportunities on Google Search and Social Media. For example, you can search for “email marketing specialist,” “email marketing manager,” or “email marketing coordinator,” depending on your level of experience.
2. How can I land my dream job in email marketing?
Focus on developing strong skills and knowledge, practical experience, networking, staying updated with industry trends, and presenting yourself effectively in applications and interviews.
3. What is the ideal word count in email marketing?
The average word count for emails varies depending on the purpose and content of the email. Multiple studies indicate that the sweet spot for marketing email copy is 50-125 words. However, going a bit lower or higher is generally acceptable, depending on the content.