Artificial Intelligence, or AI was invented many years ago.
The hype just got louder in 2022, when ChatGPT was released. It proved people’s readiness for the technology.
Since then, traditional marketing tools like Canva, Grammarly, and Jasper have evolved.
As an entrepreneur, you must also leverage AI tools for digital marketing. While the best ones are paid for, you can still get between seven and 14 days of free trials.
In this article, you will learn the 13 free AI tools and how, where, and when to use them to supercharge your digital marketing strategy.
But first, what is an AI marketing tool and what does it have to do with digital marketing?
Learn more: 7 Best Marketing Books You Must Read in 2024 (Free Audiobooks)
What Is an AI Marketing Tool?
Previously, we simply called them ‘tools.’
These are special software, programs, and systems you can communicate with in natural language, and they’ll do what you want them to do. If you want to write a blog post, you can tell an AI model like ChatGPT to do it.
Therefore, an AI marketing tool is a program that cuts cost, saves time, and boosts the efficiency and productivity of your digital marketing tasks.
For example, I can now finish in less than five hours, work that used to take me two days.
In other words, I can work three to four times more than I used to work before the emergence of AI writing tools.
That means increased productivity and more earning potential.
Posting manually on social media can also be tiresome and time-consuming especially where several pages and platforms are involved.
AI marketing tools can help you post on all your social media channels more consistently and effortlessly than traditional posting methods.
AI tools solve specific digital marketing problems.
You can use them to generate text, improve collaboration, create images, analyze data, or automate repetitive tasks like email and social media marketing.
Are you ready?
Let’s dive in.
Best Free AI Tools for Digital Marketing
Supercharge your digital marketing strategy with these AI tools.
1. Google Analytics
Tracking, Analyzing, Optimizing
Google Analytics is a free AI tool that can supercharge your digital marketing strategy by offering deep insights into your website’s performance.
This powerful tool tracks and reports website traffic, helping you understand user behavior. For instance, it uses machine learning to highlight trends and anomalies in your data.
This lets you identify which marketing channels drive the most traffic and conversions.
Imagine knowing that 60% of your visitors come from social media, leading to a 20% increase in sales. You can then allocate resources more effectively to boost those channels.
Google Analytics also segments your audience by demographics, interests, and behaviors.
For example, if data reveals that 70% of your users are aged 25–34 and prefer mobile browsing, you can tailor your content and design for mobile users.
The AI-powered predictive analysis feature forecasts future user actions. If it predicts a 15% drop in traffic next month, you can proactively adjust your campaigns to mitigate the impact.
2. MarketMuse
Best for Content Marketing
MarketMuse is an AI tool with powerful features that can significantly enhance your digital marketing strategy.
It can help you research, plan, and optimize content to rank higher on search engines.
MarketMuse analyzes top-performing content and offers detailed recommendations on topics, keywords, and structure.
It also identifies content gaps and opportunities, making creating comprehensive and relevant content easier.
For instance, MarketMuse’s Content Briefs offer specific insights on what to include in your articles to boost their SEO potential.
The tool’s Competitive Analysis feature shows how your content stacks up against competitors, guiding you on areas to improve.
The Topic Model uses machine learning to suggest related topics and keywords, enriching your content and improving engagement.
Practical use cases include optimizing blog posts for better search engine visibility and identifying underperforming content to update.
While the tool requires a subscription, the investment can lead to significant ROI through increased visibility, engagement, and conversion.
3. Canva
Designing, Branding, Publishing
A free AI tool like Canva can revolutionize your digital marketing strategy by enhancing visual content creation.
Canva offers AI-powered design suggestions, making creating stunning graphics, social media posts, and promotional materials easy. You don’t need advanced design skills.
AI tools within Canva can automatically resize designs for different platforms, ensuring consistency across all channels.
You can create engaging infographics, eye-catching ads, and professional presentations swiftly, boosting engagement by up to 150% on social media, according to recent studies.
Canva’s AI also suggests color palettes and fonts, aligning with your brand’s identity effortlessly.
Use it to craft compelling visuals for blog posts, email campaigns, and landing pages, driving higher conversion rates.
Canva’s collaboration feature allows team members to work together in real time, ensuring cohesive marketing efforts.
In essence, leveraging Canva’s AI capabilities can streamline your content creation process, enhance brand visibility, and significantly improve your digital marketing outcomes.
4. Grammarly
Proofreading, Correcting, Enhancing
Boost your digital marketing strategy with Grammarly, an AI tool that enhances writing, corrects grammar, and suggests style improvements.
This AI tool identifies and rectifies mistakes in your content, ensuring professional and polished outputs.
It goes beyond basic spell checks by offering real-time suggestions for clarity, engagement, and readability, making your messages more compelling.
For instance, when crafting blog posts, social media updates, or email campaigns, this tool can help tailor your language to your target audience, boosting engagement and conversion rates.
It can analyze your content’s tone, helping you maintain a consistent brand voice across all platforms.
It improves SEO performance, making your content more discoverable.
This AI tool is invaluable for freelancers and businesses aiming to maximize their digital marketing efforts without additional costs.
Use it when drafting newsletters to ensure clarity, during content creation to maintain consistency, and while engaging on social media to enhance interaction.
5. Jasper (formerly Jarvis)
Content, Strategy, Optimization
Jasper, previously known as Jarvis, offers an intuitive platform that excels in generating high-quality copy for various digital channels.
Using this tool, you can craft compelling blog posts, social media updates, and email campaigns with ease.
Jasper’s AI capabilities allow it to understand context and tone, producing content that resonates with your target audience.
This not only saves time but also enhances the consistency and effectiveness of your messaging.
For instance, Jasper can generate SEO-optimized blog posts that rank higher on search engines, driving organic traffic to your website.
Additionally, its ability to create personalized email content can increase open and click-through rates, leading to better engagement and conversions.
Its practical applications include creating product descriptions that highlight unique selling points and generating engaging social media captions that boost interaction.
Data shows that AI tools like Jasper can reduce content creation time by up to 50%, allowing you to focus on strategic tasks.
6. Flick
Scheduling, Hashtag Optimization, Analytics
Flick is an AI tool that excels in generating high-performing hashtags and content ideas tailored for your target audience.
It uses machine learning to analyze trends, audience behavior, and engagement metrics, ensuring your content reaches the right eyes.
By using Flick, you save hours on hashtag research and content planning, boosting your productivity.
Imagine running an Instagram campaign for a new product launch.
Flick’s AI suggests optimal hashtags that increase your post’s visibility, leading to higher engagement and conversions.
Additionally, its analytics feature offers insights into hashtag performance, allowing you to refine your strategy in real-time.
Another practical use is content inspiration; if you’re stuck on what to post, Flick will provide trending topics and content ideas relevant to your niche.
7. Synthesia
Video Content Creation
Boost your digital marketing with a free AI tool that creates high-quality, engaging videos without the need for expensive equipment or professional actors.
Synthesia allows you to generate professional videos featuring AI avatars, saving you both time and money.
Trusted by over 10,000 companies, including Google and Nike, Synthesia’s credibility is well-established.
Use it to produce personalized marketing videos, tutorial content, or social media posts.
You can create an AI-powered welcome video for your website to improve visitor retention. Additionally, develop product explainer videos tailored to specific customer segments to increase your conversion rates.
To maximize its potential, integrate Synthesia videos in email campaigns. Simply script your content, choose an avatar, and generate your video within minutes.
This AI tool will elevate your marketing efforts, making your content more dynamic and interactive. It not only saves resources but also drives significant growth, setting your brand apart in the competitive digital space.
8. Brand24
Social Media Monitoring
Elevate your digital marketing strategy with a free AI tool that delivers powerful social media monitoring and analytics.
Brand24 is known for its real-time insights. It tracks brand mentions across social media, blogs, forums, and news sites.
This tool enables you to manage your online reputation, gain competitive intelligence, and engage with your audience effectively.
With its sentiment analysis feature, you can gauge customer emotions and tailor your content accordingly. Brand24’s influence score identifies key influencers, enhancing your outreach campaigns.
Recent data shows companies leveraging social listening experience a 25% increase in customer retention.
Use Brand24 to track the success of marketing campaigns, monitor keywords, and respond promptly to customer feedback.
For instance, a startup using Brand24 to track product launch mentions can adjust strategies based on audience response.
The tool’s user-friendly dashboard provides clear visualizations that simplify data interpretation.
Brand24’s authority is established through endorsements from major brands like IKEA and Intel, which reflect its reliability.
Sign up on their website, integrate it with your social media accounts, and start monitoring your brand today.
9. SurferSEO
SEO Content Optimization
SurferSEO is a free AI tool that can revolutionize your digital marketing strategy by enhancing content quality and SEO performance.
It uses AI to optimize your content to ensure it ranks higher on search engines.
It also analyzes over 500 ranking factors and provides actionable insights to improve your content.
This tool’s credibility stems from its extensive database and advanced algorithms that are trusted by thousands of digital marketers globally.
Use SurferSEO to conduct keyword research, analyze competitors, and optimize on-page elements like headings, keywords, and backlinks.
Its Content Editor feature suggests keyword density, ideal word count, and relevant topics, enabling you to create comprehensive content.
The SERP Analyzer helps you understand why competitors rank well, providing data-driven recommendations.
Imagine you are writing a blog post on “digital marketing strategies.” SurferSEO would guide you on the optimal structure, necessary keywords, and competitive edge needed to outperform existing content.
Using SurferSEO consistently can lead to significant improvements in your website’s traffic, user engagement, and ultimately, conversions.
10. SEMRush
Comprehensive Marketing Optimization
Indeed, Semrush is a powerful AI tool for digital marketing.
It’s a comprehensive platform that offers a wealth of features to improve website visibility.
With Semrush, you can discover the best keywords, improve on-page SEO, analyze competitors, and build links.
It’s a leader in SEO with a robust set of tools that are highly regarded among marketing professionals.
Its comprehensive keyword research tool, rank tracking, website monetization, competitor SEO analysis, content optimization, social media management, and local SEO features make it a direct competitor of Ahrefs, Moz, Ubersuggest, SpyFu, and SEO PowerSuite.
To supercharge your digital marketing strategy, you can use Semrush to audit your website, get insights into your competitors, optimize your content, improve your backlinks, and track your progress.
Its free plan is limited to 10 requests per day and offers few features, but its premium plans serve as an SEO, content marketing, and social media marketing suite.
11. ChatGPT
Automated Content Generation
Harnessing the power of a free AI tool like ChatGPT can revolutionize your digital marketing strategy since it offers a cost-effective solution to customer engagement and content creation.
With its ability to generate personalized responses and craft compelling narratives, this tool can be the backbone of your email campaigns, social media interactions, and SEO efforts.
Imagine deploying ChatGPT to analyze data trends, suggest content topics that align with your brand voice, and even draft high-converting ad copy.
While they are not infallible, their efficiency in handling repetitive tasks allows marketers to focus on strategic, creative tasks.
Use it to interpret analytics, optimize your website’s FAQ section, or manage customer service inquiries.
12. HubSpot
Lead Generation, Automation, Analytics
Indeed, HubSpot is a powerful AI tool that can supercharge your digital marketing strategy.
It offers a suite of AI-powered features that automate tasks, reveal valuable insights, and enhance content quality.
For instance, its AI Content Writer can draft content swiftly, saving you time and money.
It also offers an AI chatbot that can handle customer inquiries, freeing your team to focus on high-value tasks.
To effectively use HubSpot, start by integrating it into your existing marketing workflows.
- Use the AI Content Writer to create engaging blog posts, landing pages, and emails.
- Deploy the AI chatbot on your website to interact with visitors and address their queries.
- Monitor the performance of your content with HubSpot’s analytics tools and use these insights to refine your strategy.
Remember, the key to supercharging your digital marketing strategy with HubSpot is to leverage its AI capabilities to work smarter, not harder.
13. MailChimp
Email Marketing, Automation, Analytics
An AI tool like MailChimp can be a game-changer for your digital marketing strategy.
Its credibility is backed by its global leadership in email marketing and automation.
MailChimp uses AI to automate and personalize marketing campaigns.
For instance, it can generate on-brand emails and copy, which you only need to review, edit, and send. This saves time and ensures your content is tailored to your audience.
Moreover, MailChimp’s AI can create custom designs using your brand colors, fonts, logos, and images.
It also offers predictive segmentation and product recommendations, helping you target the right audience with the right products.
Whether you’re welcoming new contacts, recovering abandoned carts, or winning back lost customers, MailChimp’s AI tools can help you do it more effectively.
The best part is that you can start with a free trial.
Grow Your Brand with AI Marketing Tools in 2024
These free AI tools for digital marketing can help you scale your brand fast and effortlessly.
Use them to connect with your audience, create consistent content, and increase your online presence.
I hope you found the article helpful.
Feel free to like, comment, and share it with your network.
If you have any more queries, get in touch with our digital marketing team.
