64% of the most successful B2B marketers have a documented content marketing strategy
Ahrefs
The biggest drawback to writing AI prompts is that they can sometimes be so long, only for ChatGPT or Bard to spew out mediocre content. Sometimes you may regret the time you wasted creating a long prompt because the same amount of time could produce original personal content.
Therefore, expert writers can tell without using AI detectors whether your article is written using artificially intelligent tools or not. They also understand that extracting quality results from AI writing tools requires significant prompt engineering and editing of the AI\’s output. These two emerging fields will transform the content writing industry.
So far, AI content writing tools cannot replace human writers. We are not there yet. Until then, our approach to content writing will involve prompt engineering and editing of AI content.
Content Writing through Prompt Engineering
Although artificial intelligence will transform content writing and render others jobless, the need for content will continue.
Diggity Marketing reported about 33000 daily domain registrations worldwide. That means more businesses are coming online daily. On the other hand, 64% of those businesses reported significant success from a comprehensive content marketing strategy.
While artificial intelligence will help satisfy the demand for content, writers must master prompt engineering. Think of prompt engineering as writing instructional content for a computer in exchange for a piece of final information that humans should consume. And that is where the problem lies. The current Large Language Models (LLMs) leave much to be desired when it comes to output.
According to Microsoft, your instructions to ChatGPT must have the \”right words, phrases, symbols, and formats that guide the model in generating high-quality and relevant texts.\” For the output to have human nuances, your prompts must be developed with significant attention to detail.
Example 1: A shallow prompt
Example 2: A more in-depth prompt
Here are some sample prompt engineering techniques for various writing objectives:
Large Language Models (LLMs) are also becoming niche specific. Companies and industries are using their data to create language models in medicine, law, and marketing. This trend will require professional prompt engineers to extract as much value as possible from a company\’s LLM.
If you are familiar with prompt engineering, check out some AI prompt engineering jobs at Joblist.ai. Remember that AI content writing tools require pre-existing knowledge of various writing conventions. You must have the final article in mind in order to tweak your prompts appropriately.
Editing AI written content
Large Language Models (LLMs) like ChatGPT and Google Bard have drastically changed work dynamics for content writers. While most clients take shortcuts with these tools, they soon realize that AI-generated content requires serious editing.
Without a human editor, AI content may lack accuracy, compliance, creativity, and human connection. Editing AI-written content will be a new domain for content writers. It will be like breathing life into dead words to make them resonate with a particular brand.
However, editing AI content is easier said than done. It requires significant attention to detail, proofreading, fact-checking, and structural changes. Yet, most writers undercharge their clients when editing AI-written content since it was \”already written.\” Writing from scratch is much easier.
If you land a job requiring editing AI written content, maintain your charges or raise them based on the project scope. It is up to businesses and companies to discern the difference between tasks suited for AI and tasks that humans can do best, so they can staff accordingly.
How close are we to AI content that can pass for human?
While it is okay to question the place of human writers in the age of automation, it is important to remember that Artificial Intelligence does not have a heart. The best writers understand that writing does not only need a brain. High-value content requires the nuances of the human heart.
You can tap into your brain and heart to craft personal nuances in your writing. In short, AI cannot match the depth and personal touch required to connect with humans.
It will still take decades of human writing for the algorithms to tap into human beliefs and creativity, which are all you need right now. But one thing is certain. Soon, in this era of large language models, AI writers will meet and even surpass our creativity and ingenuity.
We must be prepared to deal with the changes by continuously upskilling and reskilling.
Conclusion
The fear of job loss among content writers due to automation is understandable. However, all you need are the fundamental skills in prompt engineering and editing AI-generated content. These two fields will continue growing, and content writers are better positioned to take advantage of the change.
Are you finding it difficult to jump into the AI-writing craze? Contact us below and we will design customized prompt engineering lessons for you. We will also teach you how to edit AI-generated content.
